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10 jaar Kennis, Netwerk, Passie, Innovatie



4 days Floral Inspiration Summer Course in The Netherlands

All about flower arranging, care & handling, quality, new products (flowers, plants and added value), insights in the flower business, marketing and inspiration for florists.


The approach will be interactive including: 

  • Video messages from breeders &  growers with background information about interesting flowers and plants
  • Practical tips and cases about marketing & sales
  • Floral inspiration demonstrations and workshops   


1195 euro inclusive material, transport during the days, accommodation, lunches, dinners, visits to the Flower Auction, fairs and companies.

Included boat decoration at the Westland Flower Parade.

Exclusive: your flight ticket

Other information

Participants: Florists from different countries

Languagae:  This course will be given in English


Seminar entertainer is Lucas Jansen + Sabina Segula

Lucas Jansen is already 35 years teacher in the flower business

He has written the book: florists of the future!

Owner of:

  • Floweracademy.NL (courses and trainings)
  • Floweracademy.TV (e-learning)
  • InfoFlowersPlants (assortment apps)                                


On our website of www.Floweracademy.NL.

After your subscription we will confirm you and you can pay 50 % of the amount 3 weeks before the course and 50 % when you arrive!



(subject to change)



Time schedule


Extra info


28 June

Arrival in Holland and check in your Hotel


Ask for accommodation suggestions



Free time for yourself





29 June

Introduction participants and start course

9.00 – 10.00

Aalsmeer Cultra


Practical workshop  flower arranging

Different types of arrangements (Bouquets, big arrangements and group arrangements


10-18.00 h



Visit Cultra Aalsmeer

(Cash& Carry flowers & plants)

19.00 – 21.00 h

Aalsmeer Cultra




30 June

Lecture Marketing for Florists

9.00 – 12.00 h

At special location:

nursery of plants

Focus on Florists of the future content book

Botanical Garden

13.00 – 17.30 h

Botanical  Garden Leiden

Visit Botanic  Garden


City tour Historical City of Leiden

17.30 – 18.30 h



Demonstration flower arranging by several Dutch designers

19.00 -23.00 h


The latest techniques &  styles


1 july

Visit Flower Auction Naaldwijk

7.00 – 12.00 h

Walking tour inside Flower auction Royal FloraHolland



Lunch at Royal FloraHolland

12.00 – 13.00 h



Visit nurseies with production flowers and plants

13 – 18.00 h




Thursday 2 july

Decorate boat at flower parade Westland

9.00 -

21.00 h








3 july

Flower shop and nursery safari




  Sight seeing + boat trip Amsterdam      


Saturday 4 july


Watch Flower

Parade Westland




5 july

Departure individual




Optional after this days

Individual lessons are possible; ask for more information and prices!





U aanmelden voor:
Floral Inspiration Summer Course included Boat decoration

  • Op: 28 jun 2020 om 9.00
  • Duur: 6 dagen
  • Locatie:

    The Netherlands

€ 1 195,00
  • Let op: De prijs is exclusief ticket.